Category Archives: Marketing

Twitter, bribery and 37 corporate counsel in a big virtual bar

All your highly-polished marketing materials are useless if you do not get them in front of your intended audience and engage with them about it. An article intended merely to point you to a source of messages about the Bribery … Continue reading

Posted in Bribery Act 2010, eDisclosure, eDiscovery, IQPC, Litigation Support, Marketing, Recommind, Twitter | Leave a comment

451 Group e-Discovery and e-Disclosure report points up the pain of purchasing decisions

The 451 Group, Rob Robinson of Applied Discovery, and I each have different roles in the business of spreading information about e-Discovery and e-Disclosure. The 451 Group is a technology analyst company whose business involves in-depth knowledge of enterprise IT … Continue reading

Posted in Discovery, E-Discovery Suppliers, eDisclosure, eDiscovery, Electronic disclosure, Guidance Software, Litigation Support, Marketing | Leave a comment

Shoesmith judgment due today

Mr Justice Foskett’s judgment in Sharon Shoesmith’s judicial review application against Haringey, Ofsted and Ed Balls is due to be published at 12.00 today. It will be accompanied by some judicial observations. My own interest, of course, lies not so … Continue reading

Posted in Discovery, eDisclosure, eDiscovery, Electronic disclosure, Marketing | Leave a comment

Marketing political parties is like marketing anything else

No one interested in marketing could fail to appreciate a British general election. I do not disguise my own political affiliation (broadly described as “anything but Labour”) but I will both try to be even-handed in my observations on the … Continue reading

Posted in Discovery, E-Discovery Suppliers, eDisclosure, eDiscovery, Electronic disclosure, Litigation Support, Marketing | Leave a comment

Marketing: put yourself in the position of the putative punter before publishing

Marketing legal IT solutions has more in common with marketing a political party than one might think – the product in both cases is something which the target audience would like to be able to do without, and all the … Continue reading

Posted in Discovery, eDisclosure, eDiscovery, Electronic disclosure, Legal Technology, Marketing | Leave a comment

Using marketing to make people hate you

There is more to marketing than making yourself heard – that is just a process, achieved with money and effort. The objective, however, is to make people buy from you, not hate the sight and sound of your name. Bad … Continue reading

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