I have known Dean Gonsowski seemingly for ever as he combines business development with user and market education. He is now VP, Business Development at kCura, and I interviewed him at LegalTech New York about his role, and about changing market trends as seen by kCura.
Dean Gonsowski says that his particular focus on his new role is on corporations as they gradually take more and more control of the eDiscovery process. In some cases this is by taking the whole application and its functions in-house. In others, they may do just legal hold and collection, or perhaps early case assessment, before passing the rest of the job to lawyers and all external providers.
Relativity has an ecosystem of people around it who can help manage it, as well as an ecosystem of applications which sit around the central core to be called on as required. This gives companies and their lawyers opportunities to make Relativity do what they want it to do.