The humour for the week was provided by Charles Christian, whose Orange Rag included a piece about PR consultants called So that’s why the editor is grumpy and aptly illustrated by a video.
I should make clear in passing this on that the PR consultants with whom I deal are of the highest quality and would not dream of representing their clients in the manner indicated in the video. That combination of words indicative of excitement and uniqueness delivered in a flat monotone redolent of ignorance and boredom is, however, something with which I am not unfamiliar, and I am happy to do my bit to improve the PR industry by passing on the link.
My own view on this is that if they were forced to remove expressions like “the best”, “revolutionary” and “unique”, they would have to find other words to fill the space, and might come up with something which actually gave a us a clue what their clients’ applications do, why they might be useful to a lawyer, and why they are worth a look.
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