A picture, they say, is worth a thousand words, so to save a lot of typing, I give you the graph which my Blog host, WordPress, produces to show the hits since I began the blog a year ago.
The biggest jump comes in July 2007, when I spoke to the User Group of the Birmingham Mercantile Court and started writing about the interaction between the CPR, the difficulties of e-disclosure and the technical solutions which exist to solve them. The graph goes steadily upwards from there, partly because the range of topics increased, partly because other web source started to link to my blog, and partly because of collateral publicity from speaking or from printed material.
One does not expect big numbers of visitors for a relatively esoteric subject – no one wanders into a site like this by accident – so the visitors must be presumed to be interested ones.
The subjects which attract the most entries are shown on my web site. I generally update this list weekly.
In parallel, my web site had 2720 page hits in December 2007. The web site has more about concepts and less about people and the search terms which find it are different. The web site attracts people in search of document retention, how to tackle civil litigation disclosure or (a nicely focused one this) litigation support specialist in Birmingham.
The blog hits tend more to be for companies and individuals. I will not embarrass anyone by saying who is and who is not searched for (and I clearly only know in respect of those I have referred to). Some, no doubt, are people searching for their own names.
I have a double interest here, because web site rankings are one of my special interests quite apart from my wish to attract interest in what I do. I work hard at getting pages found, and am not displeased with the results of the cross-over between web site and blog – they boost each other for several technical SEO reasons on top of the fact that their content is different.
As at today, I have five pages from one or other of my sites on the first two pages of a Google search for e-disclosure. A range of other relevant searches produce high rankings. The aim is to become THE place which people will find or be referred to for information about e-disclosure.
If you want to benefit from this by becoming a sponsor of the E-Disclosure Information Project, please contact me.