I offer you this video from Riverview Law for two reasons: the first is the reason for which they made it – to draw attention to their own willingness to offer fixed price fees and other alternative fee arrangements to their clients.

They do it amusingly, and in a way which will cause a stab of self recognition amongst those who can’t think beyond the billable hour (that “think beyond” bit is important – there are many circumstances in which hours remain the only sensible measure of input; perhaps not when a big client is overtly seeking something different, as in this video)

The second reason for bringing it to your attention is for the first-class use of video as a marketing medium. I am not suggesting that it is necessary to have mini-dramas with actors, but it is an inventive use of the medium.