This is about good marketing rather than eDiscovery / eDisclosure.

The business of Lawyers on Demand is matching the temporary requirements of in-house legal departments with the talents of lawyers who disdain the implications of full-time employment and instead offer their services on a short-term or temporary basis.

Lawyers on Demand recently recruited Tim Bratton from his post as General Counsel at the FT. I know him through Twitter and from talks which I have heard him give on how to use social media in support of personal or corporate marketing.

LOD had a certain style in its marketing anyway before Tim Bratton joined, and I don’t think that he is responsible for an initiative which caught my eye last week. It consists of nothing more than a set of Instagram photographs taken by some of the LOD lawyers while working for their clients on-site or remotely. The results can be found here.

There is no high-quality professional photography here, no fancy marketing-speak and none of the polish which marketing departments quite rightly give to most of their output – LOD’s own website is an example of that. All we see are some rough-and-ready pictures of the places in which the LOD lawyers are working. Some of them are conventional enough, showing office blocks or an airport. Others are domestic in every sense of the word, showing gardens or home interiors. There is a dog in one of them, some alpacas in another; we see a comfortable chair and a couple of beaches.

You could write a thousand words of carefully-honed prose to try and convey to potential recruits how nice it would be to work for LOD. These photographs work much better, proving that simple is best.