I have known Sasha Hefler for a long time, having come across her at many of the higher end eDiscovery conferences which I attend in the US and elsewhere and where she usually seemed to be quietly – but ubiquitously – running the show.

Her main strength is marketing communication – developing business growth strategies for companies and conferences and using her skills to promote them.

UBIC, who provide litigation support, predictive coding technology (notably for Asian languages) and forensic solutions, have appointed Sasha Hefler as Senior Director of Strategy and Communications, aiming to call on her many years of developing marketing strategies and brand-awareness in the eDiscovery technology sector. There is a press release here and a fuller report here.

UBIC became a public company in May when it was listed on NASDAQ and Sasha’s appointment is part of a strategy to develop UBIC’s business beyond its Asian language specialisation and into mainstream US and global eDiscovery support. Amongst its strengths in this area are hosting sites around the world.

This is a good appointment, and I wish both UBIC and Sasha Hefler well as they continue their work together.